02 Birthday Coupon

A personalized reward on a user’s birthday is a simple but powerful gesture. This scenario helps you automatically assign a birthday coupon to eligible users and notify them via push notification—turning their special day into a loyalty moment.

Birthday Coupon Scenario


Opportunity

Sending a small gift or reward on a customer's birthday is a great way to increase emotional loyalty. With this automated setup, you can deliver personalized messages and coupons exactly when they matter most—without any manual work.

Whether it's a discount, a free item, or a thank-you message, birthday coupons help strengthen the connection between your brand and your users.


Example Scenario

The system performs a daily check to identify members who are celebrating their birthday today. If the condition is met, the following actions are triggered:

  • Trigger: Daily scheduled event
  • Condition: Member's birthday is today
  • Actions:
    • Assign a birthday coupon to the user via webhook
    • Send a push notification to inform the user

This ensures birthday surprises are delivered reliably and automatically.


Value

This type of scenario provides:

  • Increased engagement on users’ birthdays
  • Higher redemption rates for relevant, time-sensitive coupons
  • Stronger brand affinity by recognizing and rewarding customers individually

Make your users feel appreciated on their special day—and increase their likelihood to return.