Points Expiration Reminder Flow

Remind your loyalty members before their points expire — and give them a compelling reason to redeem. This 3-step flow helps increase point redemption rates and drive repeat engagement.

Intermediate

Use Case

Marketing Manager

What this flow does

This flow sends automated reminders when a customer has loyalty points nearing expiration. It includes three stages:

Email Timing	Purpose	Example Subject Line
3–30 days	Early warning & gentle nudge	`Use your points before they vanish!`
1 day	Last call before expiration	`Last chance! Points expire tomorrow`
0 days	Expired points & re-engagement	`You just lost some points 😢`

Why this matters

Customers often forget to redeem their points. This flow nudges them before it's too late — and even after expiration, helps you re-engage with:

Personalized subject lines
Dynamic expiration dates & point counts
Inline calls to action driving redemption

Setup Instructions

Ensure the TRIFFT → Klaviyo integration is live.
In Klaviyo, confirm that the Points expiration reminder sent metric is tracked.
Create the Points Expiration Reminder Flow from the Klaviyo Flow Library.
Customize subject lines, preview text, and email template to fit your brand.
Activate the flow.

Event Properties Used

The following event properties are passed from TRIFFT to Klaviyo and used for personalization:

Variable	Description
`points_to_expire`	Number of points expiring
`days_to_expire`	Days until expiration (0 = expired)
`expiring_at`	UNIX timestamp (used for formatted expiration)
`wallet_id`	Not used in template, this is the primary wallet ID

How TRIFFT sends expiration events

TRIFFT sends the wallet_points_expiration event to Klaviyo automatically — but only under the following conditions:

Point expiration must be enabled on your primary Wallet in TRIFFT Admin
Points are evaluated daily at 01:00 UTC
If points are scheduled to expire, the relevant Points expiration reminder sent event is sent — but only on the following predefined days:

Days Before Expiry
30 days
14 days
3 days
1 day
0 days

These trigger days will be configurable per project in the future.