Standard Data TRIFFT Sends to Klaviyo

Whenever TRIFFT is connected to Klaviyo, the integration works by continuously synchronizing data from TRIFFT members to Klaviyo profiles. This includes both Customer events (such as purchases or redemptions) and Custom profile properties (like points balance, membership tier, or consent status). Every time a standard TRIFFT event is sent to Klaviyo, it also updates the full customer profile with the most current data—ensuring that Klaviyo always reflects the latest state of the member.

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Custom webhooks sent from TRIFFT to Klaviyo don't trigger update of customer profile

Overview: What TRIFFT Shares with Klaviyo

By default, TRIFFT shares 15 metrics and enriches 13 profile attributes in Klaviyo. This enables advanced segmentation, precise automation, and personalized campaigns.

Metrics Shared

✅ Member verified

✅ Coupon assigned

✅ Coupon activated

✅ Coupon redeemed

✅ Transaction created -> Is processed as transaction event by Klaviyo, not as standard event

✅ Wallet credited

✅ Wallet debited

✅ Profile updated

✅ App opened

✅ Favorite venue changed

✅ Added to segment

✅ Removed from segment

✅ Language changed

✅ Referral code provided

✅ Referral invited

✅ Promotion Participated

Attributes Enriched

✅ Locale – User's preferred language

✅ External ID – TRIFFT member UUID

✅ trifft_available_coupons – Number of active coupons

✅ trifft_coupons – List of all assigned coupons

✅ trifft_fav_location_id – UUID of favorite venue

✅ trifft_fav_location_name – Name of favorite venue

✅ trifft_id – TRIFFT member UUID

✅ trifft_points – Loyalty point balance

✅ trifft_primary_card_id – Primary card ID

✅ trifft_segments – Current segment membership (slugs)

✅ trifft_support_id – Support/referral ID

✅ trifft_tier – Current tier (e.g. Bronze, Silver, Gold)

✅ Custom Parameters – All member-specific parameters (e.g. first_name, last_name, date_of_birth, etc.)

For a complete breakdown of payloads and how to use these in flows or segmentation, continue reading below.

Events sent to Klaviyo

Sending additional events / custom structure or payload of events

If the above events do not cover your needs, leverage TRIFFT's webhook functionality to share any of the long list of events.

Attributes sent to Klaviyo

Default attributes shared by all TRIFFT projects

Attributes shared when Tiers are enabled

Additional project-specific attributes shared

All member custom parameters (e.g. first name, last name, date of birth etc) are shared to Klaviyo.