Preparing Your Mobile App Store Listings

This guide outlines the critical information and digital assets required for TRIFFT Loyalty to successfully submit and publish your custom mobile application to the Apple App Store and Google Play Store on your behalf.

Providing accurate and high-quality assets ensures a smooth review process and a professional brand presence for your customers.

Important
Provide iOS screenshots for the Apple App Store and Android screenshots for Google Play. Do not reuse screenshots from one platform for the other.

Apple App Store Requirements

Apple maintains strict guidelines for application metadata and visuals. To ensure approval by the Apple App Review team, you must provide the following details and assets for your App Store product page.

Text Metadata

Field	Requirement
App Name	The name displayed in the App Store. Maximum 30 characters.
Subtitle	A short summary displayed below the app name. Maximum 30 characters.
Promotional Text	Optional marketing text that can be updated without submitting a new app version. Maximum 170 characters.
Description	An overview of the app's features and loyalty benefits. Maximum 4,000 characters.
Keywords	Comma-separated search terms. Maximum 100 bytes.
Support URL	A public page containing customer support and contact information.
Marketing URL	A website or promotional page for the app. Optional.
Privacy Policy URL	A direct public link to your privacy policy.

Visual Assets

App icon: 1024 × 1024 px, PNG, square, without transparency or rounded corners.
iPhone screenshots: Provide up to 10 screenshots in JPEG or PNG format without transparency.
6.9-inch screenshots: 1260 × 2736 px, 1290 × 2796 px, or 1320 × 2868 px in portrait orientation.
6.5-inch screenshots: 1284 × 2778 px or 1242 × 2688 px in portrait orientation. These can be used when a 6.9-inch set is not available.

Apple can scale the highest-resolution screenshots for smaller supported devices.

Google Play Requirements

Google requires a separate set of metadata and visual assets for the Play Store. While some content can be repurposed from the Apple submission, formatting and character limits differ.

Text Metadata

Field	Requirement
App Name	The name displayed on Google Play. Maximum 30 characters.
Short Description	A short summary of the app. Maximum 80 characters.
Full Description	An overview of the app's features and loyalty benefits. Maximum 4,000 characters.
Contact Email	A monitored public support email address. Required.
Phone Number	A public support phone number, if applicable.
Website	A public website for your organization or app.
Privacy Policy URL	A direct public link to your privacy policy.

Visual Assets

App icon: 512 × 512 px, 32-bit PNG with alpha, maximum 1,024 KB.
Feature graphic: 1024 × 500 px, JPEG or 24-bit PNG without transparency.
Phone screenshots: Provide between 2 and 8 Android screenshots in JPEG or 24-bit PNG format without transparency.
Screenshot dimensions: Each side must be between 320 px and 3,840 px. The longer side must not be more than twice the shorter side.
Recommended screenshot size: At least four screenshots at 1080 × 1920 px for portrait orientation or 1920 × 1080 px for landscape orientation.
Preview video: Optional. Provide a public or unlisted YouTube URL. Advertising must be disabled and the video must not be age-restricted.

Submission and Review

After you provide all approved metadata and assets, TRIFFT prepares the app builds and submits them to Apple and Google.

Apple App Store: Typically takes 24 to 48 hours, though first-time submissions may undergo more rigorous scrutiny and take up to a week.
Google Play: New applications often take up to 7 days for initial approval. Subsequent updates are usually processed within 24 hours.

Approval times are controlled by Apple and Google and cannot be guaranteed by TRIFFT. If a store rejects the submission, TRIFFT will review the feedback, coordinate any required content changes with you, and resubmit the app.

Common Reasons for Delays or Rejection

Problem	How to prevent it
The listing describes features that are not available in the submitted app	Review the final build and listing text together before sending the materials to TRIFFT.
A support or privacy policy link does not work	Open every public URL in a private browser window and verify that it does not require authentication.
Screenshots use the wrong platform or do not match the current app	Capture separate, current screenshot sets on iOS and Android.
Image dimensions, file format, or transparency are incorrect	Validate every file against the tables in this guide before delivery.
Google Play assets include rankings, prices, temporary promotions, or misleading claims	Remove unsupported marketing claims and describe only the functionality available in the app.