Promo Events Set Up

Create a new Promo Event

Navigate to Content Cockpit > Engagement > Promotions to access the list of existing promotions.
Click Add New in the top-right corner.

Fill in Promo Event details

Enter a descriptive Promo Event Title for internal reference.
Selecting the Type means setting up the trigger of your promotion.
Validity Period – Set the start and end date for when the promo code can be used.
Add Segments - more information on segments

Add points to Contest Wallet

A promotion that allows members to enter a promo code and receive points directly into their Contest Wallet.

Select the promo event Type Add points to Contest Wallet.
Click the Save button in the top-right corner.

Assign Coupon

A promotion that allows members to enter a promo code and receive a coupon assigned directly to their account.

Select the promo event Type Assign Coupon.
A list of all coupons stored in your project will appear.
Choose the Coupon in Settings that should be assigned to the customer (you can choose multiple coupons) and click the Save button in the top-right corner.
Set Redemption Limit per Member- Defines the maximum number of times a single member can redeem this promotion. Once the limit is reached, the promotion becomes unavailable for that member.

Assign Member to Segment

A promotion that allows members to enter a promo code and be assigned to a specific segment.

Select the promo event Type Assign Member to Segment.
A list of all segments stored in your project will appear.
Select the Segment to which the promo code should assign the customer and click the Save button in the top-right corner. Only customers from this segment will be able to use this promotion.
Settings - Segments - Select one or more segments to be automatically assigned to customers when this promotion is triggered.

Product Points Multiplier

A promotion that grants multiplied product points to members within selected segments.

Select the promo event Type Product points multiplier
Select the Segment
Define the Multiplier - how many times the product’s base points are granted as an additional bonus.
Optional, you can also set:
Product SKU`s or IDs for which members will earn multiplied points
Note for member - Enter a note to display on the multiplied points transaction. If no note is provided, the promotion name will appear by default.
Link URL - The destination URL (web address) intended to be used as a link for this promotion.
Image - The primary visual asset displayed next to the promotion.
Click the Save button in the top-right corner.

Spend & Earn Coupons

A transaction-based promotion that rewards members with coupons when their purchase meets the defined spending conditions.

Select the promo event Type Spend & Earn Coupons
Select the Segment
Populate the Settings

Adding Promo codes

If you are using a promotion that uses promo codes as a trigger of the promotion, please navigate to: Other Functions → Adding Promo Codes

Configuration checklist

Run through this checklist before going live:

✅
Technical Validation

The multiplier is correctly applied to the 'Base' earning rule

Product exclusions match the current inventory strategy

The POS team has been notified of the expected traffic spike

Communication & Teasers

Banners are scheduled to go live before the event starts (Teaser Mode)

The 'Last Chance' push notification is scheduled before the event ends