Use Cases Library

List of Use Cases

Native Reward Redemption Drive: Uses in-app touchpoints and push notifications to encourage members to use their points for rewards, increasing benefit usage.
Onsite Guest-to-Member Conversion: Leverages web widgets to capture anonymous traffic and convert visitors into loyalty members using immediate sign-up incentives.

Use Case 1 Summary: Native Reward Redemption Drive

Summary: This use case focuses on boosting the redemption of loyalty benefits by alerting members through native app channels when they have reached a reward threshold.

Trigger and Eligibility

Trigger Event: Tier Upgraded or a specific point threshold reached in TRIFFT.
Eligibility: Active members with sufficient points to claim at least one reward. Exclude members who have recently redeemed a voucher to avoid over-communication.
Timing: Immediate push notification upon the event, followed by a persistent in-app message in the Member Portal.

Execution Flow

Event Fires: A member completes a purchase, and their status is updated to reflect new points or a tier change in TRIFFT.
TRIFFT Selects Audience: The system identifies members who qualify for a new reward based on current member state and segment rules.
Loyalty Context: TRIFFT pulls the member's specific reward eligibility and point balance from internal properties.
Message Delivered: A native push notification is sent, and a "Recommended Reward" is highlighted within the TRIFFT App or Web Portal.
Customer Action: The member taps the notification, views the reward, and clicks "Redeem" directly in the app.
Measure Impact: Track the redemption rate of the specific coupons and the increase in app engagement sessions.

What You Need

Data: Member loyalty events, points earned, current tier and point properties, and communication consent.
Content: Personalized push copy, reward creative, and a CTA destination pointing to the app's Reward Gallery.
Rules: Frequency caps for push notifications and suppression of members with pending unused vouchers.

Measurement

Primary KPI: Redemption rate of loyalty benefits.
Secondary: App engagement frequency and push notification click-through rate.
Testing: A/B test push notification copy and different point-value reward highlights.

Use Case 2 Summary: Onsite Guest-to-Member Conversion

Summary: Converts web store visitors into loyalty members by surfacing the benefits of the program through native web touchpoints at critical moments of the customer journey.

Trigger and Eligibility

Trigger Event: Onsite automation based on session duration or exit intent within the TRIFFT Web Widget.
Eligibility: Anonymous visitors or logged-out users. Exclude existing members who are already logged in.
Timing: Displayed after a 30-second delay or upon detection of exit intent.

Execution Flow

Event Fires: A guest visitor meets the onsite messaging trigger criteria on the brand's website.
TRIFFT Selects Audience: The Web Widget identifies the visitor as a non-member who has not yet opted into the program.
Loyalty Context: The system selects a welcome reward or incentive, such as "Sign up for 500 bonus points."
Experience Delivered: A native pop-up or web widget is personalized with the sign-up offer and displayed on the current page.
Customer Action: The visitor enters their details, joins the program, and is immediately redirected to the TRIFFT Web Portal.
Measure Impact: Evaluate the conversion rate from guest to member and the initial purchase rate of new members.

What You Need

Data: Anonymous session events and basic profile properties for the sign-up form.
Content: Welcome offer copy, brand creative, and a CTA leading to the registration page.
Rules: Frequency cap of one display per 24 hours to prevent a disruptive browsing experience.

Measurement

Primary KPI: Repeat purchase rate, specifically the first-to-second purchase conversion for new members.
Secondary: Opt-out rates and website session engagement.
Testing: A/B test different sign-up incentives, such as an instant discount versus bonus points.