Leaflet Overview

The TRIFFT Leaflet function allows brands to digitize traditional marketing flyers and stock catalogs, making current promotions and product lists accessible to customers within the mobile app or web portal. This capability sits at the Acquisition, Conversion, and Retention stages of the customer lifecycle by attracting new visitors with visible deals and ensuring existing members have the latest offers "always at hand".

Why it matters

Impact Area	Business Value
Revenue	Drives store footfall and purchase frequency by highlighting seasonal offers and weekly stock discounts.
Efficiency	Reduces or eliminates the high costs associated with printing and physically distributing paper flyers and brochures.
Customer Experience	Provides a seamless, mobile-first way for members to browse "regular stock leaflets" and personalized messages without carrying physical materials.

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Risk if ignored — Without digital leaflets, time-sensitive stock updates remain invisible to mobile-first customers, leading to missed sales opportunities and a reliance on expensive, less-trackable physical media.

Example use cases

Weekly Stock Flyer — Publish and update recurring weekly discounts to keep local store inventory moving.
Seasonal Product Catalog — Launch thematic leaflets (e.g., Summer Essentials or Holiday Gift Guides) to drive interest in specific product categories.
Store-Specific Promotions — Use advanced functions to display different leaflets to members based on their favorite store location.
New Arrival Teasers — Showcase upcoming product launches to "Gold" tier members or specific segments to build anticipation before the official release.

How to measure success

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Key Performance Indicators

Primary KPI: Leaflet View Rate (Total and Unique opens per leaflet).

Secondary KPIs: Click-through rate on featured items (if linked) and Coupon Redemption Rate for items featured in the leaflet.

Governance & Operations

Guardrails: Monitor content "freshness" to ensure customers are not viewing expired flyers, which can lead to friction at the point of sale.

Suggested review cadence: Weekly (for recurring stock flyers) or following the conclusion of a seasonal campaign.

Would you like to explore how to set up Advanced Functions for Leaflets, such as location-based targeting?