Deals Overview

TRIFFT Deals are a core content capability used to showcase specific promotional offers, limited-time discounts, or product-specific incentives directly to members within the app or web portal. This function sits at the Conversion and Retention stages of the customer journey, transforming generic loyalty points into actionable, personalized opportunities that drive immediate purchase behavior.

Why it matters

Impact Area	Business Value
Revenue	Drives sales by pushing personalized coupons and specific product incentives to customers based on their unique preferences or behaviors.
Efficiency	Eliminates manual campaign management through a "plug-and-play" setup that allows for the rapid creation, duplication, and unpublishing of offers.
Customer Experience	Provides a dedicated space for members to discover tailored deals, making the brand relationship feel individualized rather than generic.

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Risk if ignored — Without an active Deals strategy, your loyalty program risks becoming a passive "point tracker" rather than a proactive sales driver; customers may overlook available rewards or fail to return between standard purchase cycles.

Example use cases

Personalized Coupon Distribution — Deliver unique discount codes to specific member segments to encourage higher transaction frequency.
Time-Bound Flash Sales — Create high-urgency deals for a limited window to clear inventory or boost revenue during slow periods.
Omnichannel Incentives — Feature deals that can be redeemed across both e-commerce and physical stores to unify the customer experience.
Tier-Exclusive Offers — Reserve the most attractive deals for your highest-value members to add tangible value to your VIP tiers.

How to measure success

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Key Performance Indicators

Primary KPI: Deal Redemption Rate (the percentage of viewed deals that result in a completed transaction).

Secondary KPIs: Incremental Revenue attributed to specific deals and Average Order Value (AOV) of "deal-driven" orders.

Guardrails: Monitor "Unpublish" rates if deals are creating stock issues or negative margin impacts.

Governance & Operations

Suggested review cadence: Weekly to evaluate performance of active deals, then monthly for overall campaign strategy.

Would you like to move on to the next topic, or should we look at how to link Coupons to your new Deals?