Promo Events Overview

Promo Events are time-bound campaigns that apply special rules to your loyalty engine to drive immediate action. You will learn how to use these 'spikes' to increase revenue during slow periods, celebrate milestones (like a brand anniversary), and reward behavior during high-competition seasons (like Black Friday).

Why it matters

Impact Area	Business Value
Revenue	Creates urgency and short-term spending spikes without permanently increasing your reward liability.
Efficiency	Leverages the existing loyalty framework to run complex marketing campaigns with a few clicks.
Experience	Engages members with 'surprise and delight' moments like Double Points weekends.

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Risk impact — Over-using promo events can train customers to 'wait for the sale,' potentially harming your baseline revenue.

Example use cases

Double Points Weekend — Every transaction earns 2x points for a specific 48-hour window.
Category Boost — Offer 3x points on all 'Eco-Friendly' products for a month to drive specific inventory movement.
Flash Points — Issue an extra 50 points for any purchase made during "Happy Hour" (e.g., between 2 PM and 4 PM on a Tuesday).
Holiday Specials — Make specific, high-value rewards available exclusively during the month of December.

How to measure success

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Key Performance Indicators

Primary KPI: Incremental Sales

Secondary KPIs: Participation Rate and Promotional ROI (Cost of extra points vs. extra revenue)

Governance & Operations

Review Cadence: Weekly for the first month, then monthly.