Klaviyo FAQ

Q: How do TRIFFT and Klaviyo work together to drive loyalty?

A: TRIFFT acts as the primary engine that manages your loyalty logic, including point calculations, tier progression, and reward generation. Klaviyo serves as the orchestration layer, using real-time loyalty signals from TRIFFT to trigger automated, personalized Email and SMS flows that keep members engaged.

Q: How can I personalize my Klaviyo emails using loyalty data?

A: TRIFFT syncs specific member properties—such as trifft_points_balance, trifft_tier_name, and referral_url—directly to Klaviyo profiles. You can use these properties as dynamic tags in your templates to create highly relevant content, like "You have 500 points to spend" or "You are only 50 points away from the Gold Tier".

Q: Can I use Klaviyo to prevent "points breakage" or expiry?

A: Absolutely. TRIFFT syncs the points_expiry_date to each member's Klaviyo profile. This allows you to set up a "Last Chance" flow that automatically reminds members to spend their points 14 days and 3 days before they lapse, driving immediate redemptions and repeat purchases.

Q: How do I ensure members find their rewards after clicking a Klaviyo link?

A: Klaviyo messages utilize TRIFFT Deep Links to create a seamless user journey. When a member taps a CTA in an email or SMS, they are directed straight to the relevant section of your Mobile App or Web Portal, such as their "Available Deals" or the "News" feed.