Segments FAQ

Q: What is the difference between a static and a dynamic segment?

A: TRIFFT primarily uses Dynamic Segments, which automatically update in real-time. Once you define the criteria (e.g., "Members who spent over €100 in the last 30 days"), the system continuously adds or removes members as their behavior changes. This ensures your targeting is always accurate without manual list management.

Q: What are "Public Segments" and how are they used?

A: Public Segments are unique because they are visible to the members themselves within the Mobile App or Web Portal. They act as a Preference Center, allowing users to self-identify their interests (e.g., "Interested in Running" or "Vegan Options"). You can then use these self-selected tags to deliver personalized news and deals.

Q: Can I create segments based on how recently a member made a purchase?

A: Yes, if you are using any CDP. By utilizing behavioral filtering, you can create segments based on RFM (Recency, Frequency, Monetary) data. For example, you can build a "Churn Risk" segment specifically for members whose last transaction was more than 90 days ago, allowing you to trigger automated win-back campaigns.

Q: How do segments interact with external tools like Klaviyo or Bloomreach?

A: TRIFFT offers Real-Time Syncing for segments. When a member enters or leaves a segment in the Cockpit, that change is immediately pushed to your integrated marketing platforms. This allows you to trigger automated email flows in Klaviyo or personalized web content in Bloomreach based on a member's current loyalty status.

Q: Can I use segments to restrict the visibility of specific rewards?

A: Absolutely. In the settings for any Deal or News article, you can select a "Target Segment." This ensures that exclusive offers—such as a "VIP Birthday Reward"—are only visible and claimable by the members who belong to that specific group, maintaining the exclusivity of your high-tier perks.