06 Post-purchase NPS Scenario

Automatically send a Net Promoter Score (NPS) email after a transaction to collect valuable feedback from your customers.

Opportunity

Gathering feedback right after a purchase is one of the best ways to understand customer satisfaction and detect potential pain points. This scenario allows you to automate the NPS process without being intrusive or repetitive.

You’ll gain better insights with minimal manual effort—and customers will appreciate the chance to voice their opinion.

Example Scenario

This flow is triggered by the trfft_transaction_challenge event, which occurs after a user completes a transaction.

The scenario includes these steps:

Trigger: On transaction event
Delay: Wait 30 minutes after the transaction
Condition: Ensure the user hasn’t received this NPS email in the last 7 days
Email: Send an NPS survey email featuring:
- A quick NPS score option
- Recently purchased items
- A link to a follow-up survey based on their score

You can link the NPS score to a Bloomreach survey or any 3rd-party survey tool.

Value

This scenario helps:

Capture timely feedback while the purchase experience is still fresh
Reduce churn by identifying dissatisfaction early
Improve product and service quality through regular insights

It’s a lightweight and effective way to stay in tune with your customers after every purchase.