Bloomreach Overview

What each system does

• TRIFFT: Acts as the specialized loyalty engine and CRM, managing member states (points, tiers, referrals), generating unique rewards/coupons, and providing dedicated loyalty touchpoints via mobile apps and web portals.
• Bloomreach: Functions as a Customer Data and Experience Platform (CDXP) that orchestrates the entire customer lifecycle through AI-powered search, personalized product recommendations, and automated journeys across email, SMS, and onsite messaging.

Business outcomes you can expect

• Increase retention and purchase frequency: Use Bloomreach's predictive models to identify at-risk members and trigger TRIFFT-powered "win-back" incentives before they churn.
• Boost redemptions of loyalty benefits: Automate personalized reminders for available rewards or upcoming point expirations, ensuring loyalty perks drive actual store traffic rather than just sitting unused.
• Personalize experiences using loyalty signals: Dynamically adjust website content or search results based on a member's loyalty tier, such as showing "VIP-only" products or early-access collections.
• Automate lifecycle moments: Move from static campaigns to event-triggered "loyalty orchestration," where rewards like "Birthday Coupons" or "Tier-Up Bonuses" are delivered instantly when a member reaches a milestone.

What data moves between systems

• TRIFFT → Bloomreach: Syncs real-time loyalty events (e.g., Points Earned, Tier Upgraded, Voucher Claimed) and customer properties like current point balances and tier status to build rich profiles in Bloomreach Engagement.
• Bloomreach → TRIFFT: Triggers loyalty actions via the TRIFFT API, such as manually adding a member to a specific loyalty segment or awarding bonus points based on a Bloomreach scenario (e.g., an NPS survey completion).
• Surfaces: Coordinated messaging across Email, SMS, Web Pop-ups, and Push notifications, all linking back to personalized "Deals" or "News" sections in the TRIFFT Mobile App and Web Portal.

Typical rollout plan

1. Connect the integration: Establish a two-way connection by setting up API authorizations and webhooks in both the TRIFFT Cockpit and Bloomreach Engagement Project Settings.
2. Pick 3 lifecycle moments: * Welcome Scenario: Issue a welcome point bonus and trigger an introductory email explaining the program benefits.
   • Tier Up: Instantly notify a member via push or SMS when they reach a higher VIP level, highlighting their new perks.
   • Post-Purchase NPS: Trigger a feedback request after a purchase, rewarding members with points for completing the survey.
3. Launch with guardrails: Implement frequency caps and exclusion rules within Bloomreach Scenarios to ensure members aren't over-saturated with loyalty-based communications.
4. Review weekly and iterate: Use the combined analytics from TRIFFT (redemption rates) and Bloomreach (conversion and open rates) to refine incentive types and delivery timing.