Locations overview

Locations represent the physical stores, restaurants, or digital sales channels where your customers interact with your brand. This function sits at the conversion and retention stages of the lifecycle by ensuring points can be earned and rewards redeemed regardless of where the transaction occurs.

Why it matters

Impact Area	Business Value
Revenue	Driving 'web-to-store' or 'store-to-web' behavior increases overall Customer Lifetime Value (LTV) by removing friction.
Efficiency	Centralizes venue-specific data (addresses, hours) so they sync automatically across your mobile app and web portal.
Customer Experience	Provides a unified profile, allowing users to use the same loyalty 'wallet' at a physical register and online.

⚠️
Risk if ignored — Creates a 'siloed' experience where customers cannot earn points in-store, leading to frustration and decreased program participation.

Example use cases

Store Finder — Enabling customers to find the nearest physical location directly within the branded loyalty app.
Location-Specific Rewards — Offering a special coupon that can only be redeemed at a specific new grand opening site.
Omnichannel Earning — Syncing a POS transaction at a physical boutique with the customer's digital loyalty balance.

How to measure success

✅
Key Performance Indicators

Primary KPI: Percentage of redemptions occurring in physical vs. digital locations.

Secondary KPIs: Foot traffic attribution and average transaction value per location.

Governance & Operations

Guardrails: Monitor for points fraud (multiple scans at different locations in short windows).

Review Cadence: Weekly for the first month, then monthly.