Loyalty Mechanics Overview

In this guide, you will understand the fundamental 'engine' of TRIFFT. Loyalty mechanics are the rules that govern how customers interact with your brand to earn value. You will learn how to design a point economy that creates emotional loyalty, encouraging customers to return not just for discounts, but for the recognition and status they have built with your brand.

Why it matters

Impact Area	Business Value
Revenue	Increases Average Order Value (AOV) and purchase frequency by providing tangible incentives for every dollar spent.
Efficiency	Automates point calculation and ledger updates across all channels (online and POS), removing manual staff work.
Experience	Provides instant gratification with real-time balance updates in the mobile app or web portal.

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Risk if ignored — Without clear earning mechanics, your program lacks a 'hook,' leading to high churn as customers see no reason to choose your brand over a competitor.

Example use cases

Welcome Reward — Great as a motivator for winning new customers.
Referral — A referral program can reward both the referrer and the referred customer when the referred customer completes a predefined action, such as registration or a purchase.
Birthday Bonus Bash — A Birthday Bonus rewards members with points, coupons, or other benefits on or around their birthday to increase engagement and loyalty.

How to measure success

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Key Performance Indicators

Primary KPIs: Repeat Purchase Rate and Average Points Balance per Member

Secondary KPI: Customer Lifetime Value (LTV)

Governance & Operations

Review Cadence: Weekly for the first month, then monthly.