Web Pop-Up Widget Other Functions

This Ongoing Management Guide provides the steps required to maintain, troubleshoot, and optimize Web Pop-Up Widgets within the TRIFFT Cockpit to drive on-site conversions and loyalty engagement.

Other functions covered

• Trigger Optimization: Adjusting when a pop-up appears (e.g., exit intent vs. scroll depth).
• Content A/B Testing: Updating headlines, images, and CTAs to improve click-through rates.
• Segment Re-targeting: Changing which member groups see specific on-site offers.
• Frequency Management: Controlling how often a user sees a widget to prevent "pop-up fatigue".
• URL Targeting: Restricting widgets to specific pages (e.g., Cart page vs. Home page).

Action description (Example: Managing Widget Behavior and Content)

1. Navigate to Widget Settings: Log in to the TRIFFT Cockpit and go to Settings > Channels > Web Pop-Up Widget.
2. Select Active Widget: Click on the specific widget you wish to edit from the overview list.
3. Update Identity and Tags: Modify the Internal Name for better tracking and apply tags to organize by campaign (e.g., "Spring_Sale").
4. Refine Audience: In the Targeting tab, select or update the Segments (e.g., targeting "High Value Customers") who should see this widget.
5. Configure Triggers: Adjust the behavior rules—choose between Timer (seconds on page), Scroll Depth (percentage of page), or Exit Intent.
6. Update Content & Design: Refresh the Heading, Body Text, and Image; ensure Deep Links point to active rewards or deals.
7. Set Frequency Capping: Define display limits, such as "Show once per session" or "Show every 24 hours," to balance visibility and UX.
8. Add Testing Steps: Use the Preview function to see how the widget renders on desktop and mobile, and verify the trigger fires as expected on a staging URL.

Ongoing management checklist

• Trigger Relevance: Behavior rules (like exit intent) are periodically tested to ensure they don't interfere with the checkout process.
• Segment Accuracy: High-tier exclusive widgets are correctly locked to the corresponding VIP segments.
• Mobile Responsiveness: Images and text are reviewed for readability on smaller screens after every content refresh.
• Frequency Audit: Capping settings are reviewed to ensure returning members aren't repeatedly shown the same "Welcome" offer.
• Link Integrity: All CTA buttons are verified to lead to published, active Deals or Pages within the loyalty ecosystem.
• Translation Sync: Any text changes in the primary language are immediately mirrored in the Translations tab for all active locales.