Shopify Overview

The Shopify integration is a native, two-way sync that connects your e-commerce storefront and POS system directly with the TRIFFT loyalty engine. Sitting at the Acquisition, Conversion, and Retention stages of the customer lifecycle, it automates member creation, enables real-time "Earn & Burn" mechanics, and displays personalized loyalty data during the shopping experience.

Why it matters

Impact Area	Business Value
Revenue	Drives conversion by displaying point-earning potential and active promotions directly on product detail pages and at checkout.
Efficiency	Eliminates manual data entry by automatically syncing transaction data and creating new members from web or POS orders.
Customer Experience	Provides a seamless omnichannel experience where members can look up their profile via email or phone and redeem rewards in-store.

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Risk if ignored — Without native integration, loyalty data remains siloed between your online store and physical locations, leading to inconsistent point balances and "earn but no burn" friction that frustrates members.

Example use cases

Omnichannel Earn & Burn — Allow customers to accumulate points through Shopify web purchases and redeem them in-person via the Shopify POS extension.
Automated POS Enrollment — Instantly enroll new customers into the loyalty program during an in-store checkout by adding their email to the POS transaction.
Promotion Visibility — Surface a member's available rewards and "points expiration" status directly within the Shopify checkout flow to increase purchase urgency.
Referral Integration — Use the TRIFFT x Shopify guide to automatically reward members with points or discounts when their referred friends complete a purchase.

How to measure success

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Key Performance Indicators

Primary KPI: Redemption Rate (The percentage of points earned via Shopify that are successfully redeemed).

Secondary KPIs: New member acquisition rate (specifically from Shopify) and Average Order Value (AOV) for loyalty-linked orders.

Governance & Operations

Guardrails: Monitor sync reliability and ensure member lookup methods (email/phone) are functioning to prevent account duplication.

Suggested review cadence: Weekly for the first month to monitor sync stability, then monthly.