Bloomreach Use Case Library

Welcome Scenario

The Welcome Scenario starts after a member verifies their TRIFFT account.

Configuration	Example
Trigger	`TRIFFT member is verified`
Duplicate control	Confirm that the member has not already triggered the event more than once.
Email 1	15 minutes after verification.
Email 2	3 days after Email 1.
Email 3	5 days after Email 2.

Typical content includes:

Welcome and program introduction.
Mobile-app feature education.
Ways to earn points.
Ways to redeem rewards.
A welcome discount or bonus.
Next recommended action.

This flow supports early activation, product understanding, and engagement during the first week of membership.

Birthday Coupon Scenario

The Birthday Coupon Scenario runs a daily eligibility check.

Configuration	Example
Trigger	Daily scheduled Scenario.
Condition	Member's birthday is today.
Action 1	Assign a birthday coupon through a TRIFFT webhook.
Action 2	Send a push notification, email, or Weblayer.

The reward may be a discount, a free item, bonus points, or another time-limited benefit.

A legacy implementation estimate for the expanded version is approximately 2–3 hours:

Birthday audience and trigger: about 30 minutes.
Reward webhook: about 30–45 minutes.
Email, push, and Weblayer communication: about 60–90 minutes.

Expanded birthday-reward design

1. Collect the birthdate

Collect birthday information during registration or profile completion. Missing data can also be captured through:

Bloomreach Weblayers.
Surveys.
Email prompts.
Profile-completion campaigns.

2. Build the birthday audience

Create a dynamic audience for customers whose birthdate matches the current date. The Scenario can also start two or three days before the birthday when advance communication is preferred.

3. Assign the reward

Use a Bloomreach webhook to call TRIFFT and:

Add a defined number of bonus points.
Assign a one-time birthday coupon.
Apply a member-specific expiration period.

4. Coordinate communication

Use one or more channels:

Personalized email.
Mobile push with a direct call to action.
Weblayer displayed when the customer visits.

5. Monitor and optimize

Review Scenario execution, delivery, coupon redemption, and reward usage. Consider tier- or LTV-specific benefits such as free shipping or early access.

Welcome Bonus Points Scenario

This Scenario credits the member's primary wallet immediately after account verification.

Configuration	Value
Trigger	`TRIFFT member is verified`
Action	Call a TRIFFT webhook that credits bonus points to the primary wallet.

Use duplicate-prevention logic so the same member cannot repeatedly receive the welcome reward.

Tier Up Scenario

This Scenario recognizes a member when their tier changes.

Configuration	Example
Trigger	Tier-related segment update, documented in the legacy flow as `Segment Set = Tier`.
Condition	Evaluate the new tier name.
Branch	Send the Silver, Gold, or other tier-specific message.

Loyalty Enrollment Anniversary Scenario

The Scenario runs a daily check for members whose loyalty enrollment month and day match the current date.

If eligible, the Scenario can:

Assign an anniversary coupon through a TRIFFT webhook.
Add anniversary bonus points.
Send a congratulatory email or push notification.

Use the original enrollment date and ignore the year when evaluating recurring annual anniversaries.

Post-purchase NPS Scenario

This flow collects feedback shortly after a transaction.

Configuration	Example
Trigger	`trft_transaction_challenge`
Delay	30 minutes after the transaction.
Frequency condition	Customer has not received the NPS email during the previous 7 days.
Communication	NPS email with score options, purchased items, and a follow-up survey link.

The score can link to a Bloomreach survey or a third-party survey tool. Use frequency controls to avoid sending a survey after every transaction to highly active customers.