Klaviyo Overview

TRIFFT + Klaviyo helps you maximize customer lifetime value by combining real-time loyalty data with advanced lifecycle email and SMS automation.

What each system does

• TRIFFT: Manages the core loyalty engine, including member points balances, tier progression, reward/coupon generation, and the native app/web member portals.
• Klaviyo: Acts as the orchestration layer for communication, using loyalty signals to power personalized email/SMS flows, segmentation, and data-driven marketing automation.

Business outcomes you can expect

• Increase retention and purchase frequency: Drive repeat orders by reminding members of their progress toward the next loyalty tier.
• Boost redemptions of loyalty benefits: Automate "Points Expiring" or "Reward Available" notifications to ensure benefits are used, not just accumulated.
• Personalize messaging using loyalty signals: Use a member's specific point balance or tier status to create high-relevancy email content that stands out in a crowded inbox.
• Automate lifecycle moments: Replace manual batch-and-blast emails with triggered flows that react the moment a member interacts with your loyalty program.

What data moves between systems

• TRIFFT → Klaviyo: Real-time sync of member properties (points balance, tier name, referral URL) and event metrics (Tier Upgraded, Points Earned, Voucher Claimed).
• Klaviyo → TRIFFT: Klaviyo uses TRIFFT’s deep links to direct members to specific deals or news articles within the mobile app or web portal.
• Surfaces: Automated Email, SMS, and Push notifications powered by Klaviyo logic, driving traffic to the TRIFFT App and Web Portal.

Typical rollout plan

1. Connect the integration: Input your Klaviyo API keys in the TRIFFT Cockpit and verify that member identifiers (emails) match across both platforms.
2. Pick 3 lifecycle moments: * Welcome Flow: Send a "Welcome to the Program" email with the member's current point balance.
   • Tier-Up: Trigger an celebratory SMS or email the moment a member reaches a new tier.
   • Points Expiring: Remind members to spend their points 14 days before they lapse.
3. Launch with guardrails: Set frequency caps in Klaviyo to ensure members aren't over-communicated with, and exclude specific segments from redundant flows.
4. Review and iterate: Monitor open and redemption rates weekly in both the Klaviyo Dashboard and TRIFFT Analytics to optimize your messaging strategy.