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TRIFFT Admin

Glossary

Platform setup

    1. Project: Your program’s “workspace” in TRIFFT where everything is configured and managed.
    2. Content Cockpit: The area where you can configure the program and create and manage customer-facing content.
    3. User: A team member account that can access and manage parts of TRIFFT.
    4. Role / Permission: Rules that control what each user can see and edit in TRIFFT.
    5. Locations / Venues: Your stores or business entities inside TRIFFT used for targeting and personalization.
    6. Category: A label used to organize content and sometimes structure customer-facing browsing.
    7. Wallets: The TRIFFT area that manages earn and burn policies.

  2. Setting up loyalty mechanics

    1. Loyalty Mechanics: The rule set that defines how customers earn, progress, and get rewarded.
    2. Tiers (VIP Levels): Status levels customers achieve that unlock different benefits.
    3. Reward: A benefit customers can redeem or receive through the program.
    4. Coupon: A code-based benefit customers activate and redeem, usually tied to discounts.
    5. Promo Event: A time-bound promotion that triggers or distributes incentives.
    6. Promo Code: A code used as a trigger of many Promo Events.
    7. Earn & Burn: Redeeming points for a direct discount at checkout.
    8. Contest: A gamified mechanic where customers can win something via chance.
    9. Scratch Card: A contest where a customer “scratches” to reveal a reward outcome.
    10. Spinning Wheel: A contest where a customer spins to randomly win a reward outcome.
    11. Pick 1 of 3 cards A contest where a customer picks 1 of 3 cards to win a reward outcome.
    12. Referral Page: A shareable page used to acquire new members via referrals and track attribution.

  3. Setting up channels

    1. Touchpoint: Any place customers interact with your loyalty program (app, web, digital wallet).
    2. Channel: A specific delivery surface inside TRIFFT (mobile app, web portal, client zone, widget).
    3. Mobile App: Your white-label loyalty app experience on iOS/Android.
    4. Store Listings: App Store / Google Play listing setup for your white-label app.
    5. Client Zone / Customer Portal: The customer-facing web portal experience.
    6. Web Pop-up Widget: An on-site widget on your website that surfaces loyalty entry points/content.
    7. Widget: A reusable UI block that displays loyalty content (tiles, lists, banners, etc.).
    8. Header Widget: A widget designed to sit at the top/header of the app experience.
    9. Dynamic Header & Footer: Header/footer areas that can change based on rules/context.
    10. Push Notifications: Messages sent to customers through the mobile app.
    11. App Text Customization / Translation: Editing the language strings customers see across the experience.
    12. Digital Wallet Card: A pass customers can save to a wallet app for quick access.

  4. Setting up integrations

    1. Integration: A connection that syncs data and actions between TRIFFT and another system.
    2. API Key: Credentials that allow your systems to authenticate and talk to TRIFFT.
    3. Webhook: Automated event messages TRIFFT sends/receives to sync actions across tools.
    4. Custom Parameters: Extra data fields used for personalization, targeting, and integration logic.
    5. Member ID: The identifier used to match the same customer across TRIFFT and other systems.
    6. Shopify Integration: Connects TRIFFT to Shopify for loyalty display and redemption flows.
    7. Shopify Discount: A Shopify-native discount that TRIFFT can trigger or reference for loyalty.
    8. Shopify POS UI Extension: Enables loyalty features in physical stores through Shopify POS.
    9. WooCommerce Integration: Connects TRIFFT to WooCommerce for ecommerce-linked loyalty.
    10. POS Integration: Connecting in-store point-of-sale systems for earn/redeem use cases.

  5. Customer data & consent

    1. Member: A customer profile inside TRIFFT that earns, redeems, and receives content.
    2. Segment: A saved customer group used to target content, rewards, and messages.
    3. Public Segment: A segment intended to be used broadly in targeting contexts (vs internal-only).
    4. Survey: A form used to collect customer data like preferences, feedback, and attributes.
    5. Survey Component: An individual question/input type inside a survey.
    6. Survey Responses: The collected answers from customers, used for insights and targeting.
    7. Consent: Customer permissions for communications and data usage.
    8. Consents Management: The place where you create, edit, and monitor consent collection.
    9. Segmenting Consents: Using consent states as rules for targeting and segmentation.
    10. Privacy Request: A customer-driven privacy action (personal data access, deletion, etc.) handled via TRIFFT workflows.

  6. Use cases for Klaviyo

    1. Klaviyo Integration: Sends TRIFFT loyalty data/events into Klaviyo for lifecycle automation.
    2. Klaviyo Flow: An automated email/SMS sequence triggered by events, segments, or conditions.
    3. Prebuilt Flows: Ready-made Klaviyo flows built for common loyalty moments.
    4. Klaviyo Webhook (from flows): A Klaviyo-triggered call that pushes data/actions into TRIFFT.
    5. KDP (Klaviyo Data Platform): Advanced setup patterns for richer event/data syncing.

  7. Use cases for Bloomreach

    1. Bloomreach Integration: Uses TRIFFT data in Bloomreach for personalization and lifecycle scenarios.
    2. Scenario: A defined automation recipe (welcome, birthday, tier-up, NPS, etc.).
    3. Push via Bloomreach: Using Bloomreach to orchestrate push notifications for TRIFFT apps.
    4. Bloomreach In-App widget: Widget pushed from BR driven by set of your own rules.

  8. Other use cases

    1. Deals: Customer-facing offer items (promotions) shown inside TRIFFT experiences.
    2. News: Customer-facing announcements and updates published inside the loyalty experience.
    3. Leaflets: PDF-based content customers can browse inside the app.
    4. Pages: Custom/static content pages inside the TRIFFT experience (mini CMS pages).
    5. Communicating with TRIFFT: The overall set of tools for sending content/messages to customers.

  9. Support & operations

    1. Support Center: Where your team finds communications with your customers.
    2. Support Ticket: A request submitted to TRIFFT support when you need assistance.
    3. Troubleshooting: Step-by-step fixes for common issues (login, push duplication, stuck UI, etc.).
    4. App Launch Checklist: A pre-launch QA checklist to verify key setup, visuals, and flows.
    5. Dashboards: Reporting views used to monitor activity and results.
    6. Content Links: Deep links that send customers to specific screens/content inside TRIFFT.
    7. Direct Link: A link that opens a specific destination directly.
    8. Link via Button: A button that routes users to a specific destination.
    9. System Link (Share App Feature): A link action that triggers app share behavior.

Updated about 1 month ago

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