Wallets Overview

TRIFFT Wallets act as the core "loyalty engine" that manages member balances and governs the foundational "Earn & Burn" mechanics of a loyalty program. This function sits primarily at the Conversion and Retention stages of the customer lifecycle, providing the logic needed to reward first-time buyers and keep existing members engaged through point accumulation.

Why it matters

Impact Area	Business Value
Revenue	Boosts conversion and repeat purchase rates by offering immediate value (e.g., welcome bonuses) and long-term incentives for every dollar spent.
Efficiency	Automates point calculations and ledger updates across integrations like Shopify or POS, removing the need for manual tracking.
Customer Experience	Provides members with a real-time, transparent view of their "loyalty currency" and transaction history within their digital profile.

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Risk if ignored — Without a centralized wallet engine, customer engagement remains transactional and anonymous; brands lose the ability to track behavioral trends or motivate repeat visits through value exchange.

Example use cases

First Purchase Bonus — Automatically issue a set amount of points to new members after their initial order to drive early activation.
Double Points for First 7 Days — Incentivize high-frequency behavior immediately after signup by doubling the standard earning ratio for a limited window.
Points Expiry Reminders — Use wallet data to nudge customers who have unspent points, encouraging a return visit before their balance expires.
Earning Exclusions — Protect margins by configuring the wallet to automatically exclude specific low-margin items or categories from earning points.

How to measure success

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Key Performance Indicators

Primary KPI: Repeat Purchase Rate (frequency of transactions per member).

Secondary KPIs: Average Point Balance per member and Point Redemption Rate.

Governance & Operations

Guardrails: Monitor for point inflation (excessive issuance) and ensure POS transaction sync stability.

Suggested review cadence: Weekly for the first month, then monthly.

How would you like to handle the configuration of point earning ratios for your first wallet?