Push Notification Overview
Feature Overview
Push notifications are a powerful way to communicate with your customers directly on their devices—even when they’re not actively using the app. They can be used to notify members about special offers, new content, leaflets, or important news. Each message can optionally link to specific content, such as a coupon or leaflet, and can be scheduled in advance to be sent at a later time.
As of Feb 17th 2026, the bulk push notification limits in TRIFFT are set to:
- Notification preparation: 50.000 members every 10 minutes
- Notification sending: 10.000 members every 3 minutes
So, if your push notification is targeted toward 300 thousand members, allow at least 1 hour (300/50 * 10 = 60 minutes) for segment preparation and expect 1.5 hours (300/10 * 3 = 90 minutes) from the beginning of sending until the last push is sent.
Why Use Push Notifications?
- Drive engagement by reaching users at the right time with the right message
- Promote campaigns and offers directly through their phones
- Guide users into specific app content with a single tap
- Automate communication by scheduling messages in advance
Why it matters
| Impact Area | Business Value |
|---|---|
| Revenue | Alerts members to time-sensitive deals or "last chance" points, driving immediate sales spikes. |
| Efficiency | Automates lifecycle communication (like tier-up alerts or birthday wishes), reducing the need for manual outreach. |
| Customer Experience | Keeps members informed of their progress and rewards in real-time without requiring them to check the app manually. |
Risk if ignored — Without push capabilities, your loyalty app becomes "passive"; users may forget they have active rewards or unspent points, leading to program neglect and missed revenue opportunities.
Example use cases
- Reward Expiration Warning – Prompt users to spend their points before they vanish to maintain point liquidity and drive a return visit.
- Segmented Flash Sale – Target specific groups, such as users who haven't purchased in 30 days, with an exclusive 24-hour discount.
- Deep-Linked New Arrivals – Send users directly to a specific News article or Deal item within the app to reduce friction in the discovery process.
- Tier-Up Congratulations – Automatically notify a member the moment they reach a new status level to reinforce positive brand sentiment.
How to measure success
Key Performance Indicators
- Primary KPI: Click-Through Rate (CTR) and App Open Rate.
- Secondary KPIs: Attributed Revenue per notification and conversion rate of deep-linked items.
Governance & Operations
- Guardrails: Monitor Opt-out Rates and ensure notification frequency does not lead to "app fatigue".
- Suggested review cadence: Weekly for the first month to optimize timing, then monthly.
Would you like to learn how to use Deep Linking to connect these notifications directly to your Deals or Rewards?
Updated about 1 month ago