Coupons Overview

Coupons are targeted, one-time-use incentives that drive the 'Conversion' stage of the customer journey. You will learn how to use TRIFFT's coupon engine to deliver personalized discounts that are secure, trackable, and impossible to 'leak' to public discount sites.

Why it matters

Impact Area	Business Value
Revenue	Converts high-intent 'window shoppers' into paying customers through time-sensitive offers.
Efficiency	Automates coupon generation and distribution, ensuring you never run out of codes for your campaigns.
Experience	Provides users with a 'My Coupons' section in their app, keeping their rewards organized and accessible.

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Risk if ignored — Static codes (e.g., SAVE10) are often shared on coupon-aggregator sites, eroding your margins. TRIFFT coupons are unique to the individual.

Example use cases

Win-Back Offers — Send a 20% discount to customers who haven't shopped in 60 days.
In-App Activation — Require users to 'Unlock' a coupon by scanning a QR code at a specific store location.
Points-for-Coupons — Allow users to 'purchase' high-value discounts using their points balance.
Birthday Gifts — Automatically issue a unique voucher on the member's special day.

How to measure success

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Key Performance Indicators

Primary KPI: Coupon Redemption Rate

Secondary KPIs: Incremental Revenue and Cost per Conversion

Governance & Operations

Review Cadence: Weekly for the first month, then monthly.